Business Hubs

Businesses Register with Brand Northern Rivers

Businesses Register with Brand Northern Rivers

Five years ago, Dave McGiveron, 34 and Bianca Tarrant, 28, put their life savings into a beef cattle venture at Baryulgil, near Tabulam.

They bought 1300 acres and stocked it with animals – then came disaster after disaster.

First fires, then drought, then fires again.

They were struggling with debt, and as a result of the downturn, receiving poor prices for the cattle they were producing.

“We were putting the same input cost each year to this cattle, but each time the price changed we were selling them for,” Bianca said, “we couldn’t afford to keep doing it that way. We had to come up with way that we could guarantee a price for the livestock we were selling, so we decided to start a Facebook page selling our beef online.”

That was in 2019, and Our Cow, as they named it, was a success from day one.

DEMAND TAKES OFF

“We started off just in this local area, and into Brisbane and the Sunshine Coast and the Gold Coast, and then the demand grew that quickly for the beef that we couldn’t supply it (just from our farm) anymore. So that gave us the opportunity to bring other farmers on board.”

A little over two years later, they now work with a network of more than fifty farmers throughout the Northern Rivers and further afield, are processing close to 50 head of cattle a week through the Northern Cooperative Meat Company (NCMC) facilities at Casino and Booyong.

They’ve also expanded their operation to include lamb, pork and chicken and have this year established a new headquarters in Casino to cater for the growth of the business.

They offer home delivery all over Australia, with meat shipped out four days a week from Casino direct to customers doors.

SUPPORT FROM BRAND NORTHERN RIVERS

Another marketing tool that is helping Our Cow, and more than 200 businesses in the region, is their affiliation with Brand Northern Rivers.

“They have helped us connect with other Northern Rivers businesses who do exceptional things to promote all business within the area.”

The development of the brand came into major focus at The Northern Rivers Brand Forum in 2019 where demographer, Bernard Salt, presented on the future of the region.

We work closely with many Northern Rivers businesses who do exceptional things and we want to be able to promote all business within the area.

Some of the key stakeholder organisations representing the region’s population of over 300,000 include Regional Development Australia Northern Rivers, the Department of Regional NSW, The Northern Rivers Joint Organisation, The Casino Food Co-Op, Summerland Credit Union John Williams Regional financial institution, NORCO, Stone & Wood, Destination North Coast, Southern Cross University, Business NSW (Northern Rivers), and Northern Rivers Food.

Edited by This Regional Life. Original story by Kate ONeill appeared in the Northern Rivers Review February 18, 2021.